Sunday 27 January 2013

The Avengers

VISUAL EFFECTS
Visual effects plays a huge role in action packed movies such as The Avengers.
The visual effects were mainly shot using a green screen with the help of Evil Eye Pictures which contributed 200 visual effect shots for the Marvel movie. Working in close collaboration with Academy Award-winning Visual Effects Supervisor Janek Sirrs, Evil Eye Pictures was tasked with creating intricate environments throughout the film, including numerous set extensions, matte paintings, digital doubles and countless CG elements.
The highly action packed, visual effected scenes the movies has become a sensation super hero movie. It creates the movie as a whole, without them the movie will not feel or look as realistic. The range of shots offers a wide range of planning and challenges for the experts in visual effects both mentally and psychically (to create the green screen scenes. In The Avengers during the last fight they are on a main road in New York however the road was actually build in a 100ft green screen location and the rest was added in). Hollywood is very known for is craze of visual effects and each year the effect develop and become more jaw dropping, saying this means each Hollywood movie attempts to have better effects with more crazy stunts. These demands are clearly necessary when creating a Hollywood movie and without the aspect of Visual effects a Hollywood movie just isn't a Hollywood movie.
It is very common for a big Hollywood movie company such as "Paramount Pictures" to rely on highly budgets movie which are full of visual effects to engage the viewers. Many action movies follow with many effects.


RIGHTS TO A MOVIE
Most Hollywood movies use already written story's which they just buy rights to use.
As "The Avengers" was a concept which goes way back to comics Paramount had to reach an agreement with Marvel Studios to use the story from the comic and transfer it into a movie. By this time this was not the first time Paramount had to ask for rights as they had already previously create movies for well known comic such as "Captain America", "Iron Man", ect, and each of these movies were huge hits and made an impact to the cinema and also the Hollywood image.
Hollywood is known for there high budgets on movies and "The Avengers" was no exception. As Marvel Studios is a well known comic company and have a huge fan base means that the rights to use such a comic like "The Avengers" which have many fans could cost millions just to use the concept, this is because Marvel Studios has such a huge reputation with there astonishing comic and that if such a legendary movie is transformed into a movie and the movie does not satisfy the fans the company will lose fans and respect meaning less people would admire the comics or Marvel itself, giving rights to a Paramount could damage their reputation if the outcome of the movie is bad. Also as Marvel have so many fans they would watch the movie of their favorite movie which sort of gives Paramount certified views.
It is sort of compulsory for Hollywood to create movies which already have a released book, for example "Life of Pi" was a well known book worldwide and then a Hollywood brought the rights to use the book craze story and create a film and by doing this it ensures views from the fans.


A-LIST ACTORS
Well known actors are expected in any Hollywood movie, however in "The Avengers" many A-list actors are used.
Actors who have a fan base are usually casted compared to upcoming/unknown actors as they drag along viewers. However "The Avengers" really outdoes itself with the amount of A-list actors who have a role in this movie. As "The Avengers" is a part of a                                           . There was other movies before "The Avengers" which was about individual characters which was usually played by a high profitable actor. Then each movie linked in together such as "Iron Man 2" right at the end of the movie included a scene with an axe which fell from this sky, this then leads on to the next movie "Thor". "The Avengers" is the movie which ties the knot, most fans would have seen every other movie from Marvel before watching "The Avengers" as they didn't want to miss any story line which could connect to "The Avengers". So each movie had well known actors which attracted there individual fan base and "The Avengers" included all of the actors which also includes all there fans.
By including well known actors fans begin to get excited to see the movie, even if they hate the movie and its story line they will force themselves to watch the movie just to see there favorite star act in that movie. This is very typical for Hollywood to do, by casting actors who bring views means that the movie will do well on the opening weekend (The Avengers made $207,438,708, however it made $623,279,547 by the end of  28th September 2012). Saying this proves that by having a good start up gross means people will realize that the movie has made a good start in the beginning weekend and that it must be worth the watch and also go view the movie.



RANGE OF LOCATION
Location is a crucial aspect to any hardcore action packed movie such as "The Avengers".
For a movie like "The Avengers" locations are vital for epic scenes such as the New York Park Avenue scene, however saying this many of the shots were also mixed with green screens. Also the movie itself explores many different locations around the world and to portray such locations is to just film there, there is also no problem about costs as Hollywood always have high budgets.
The wide variety of locations offers a challenge as the production team have to move equipment personnel and financially support the project as mentioned. This is what is needed to feed the crave which the audience have, specially from a high budgeted movie such as "The Avengers".
Location is key to telling the story specially for Hollywood movies which rely on large audiences to draw the viewers to the film for example "The Hobbit" used various spectacular locations such as New Zealand, North  & South Island, ect to ensure a global audience.


LONG PRODUCTION TIMERS
Movies such as "The Avengers" which consists of crazy action packed scenes, however these scenes are as simple as they look, some could take days.
Production timers could take so long due to prepare stunts and reruns of the same scene, a scene could be perfect shot in one, however most film crews would take the shot more then once just to make sure they have the shot they desire as some of the locations which they shoot at cost a tone of money to rent out and if they missed the shot it would add more time in the making of the movie and also make the movie release at a later date due to the shots not being right.
As Hollywood create the best of the best movies, if they will use a bad shot, it could ruin that production companies reputation and reduce views. This is why they have to perfect each shot as everything counts, the movie is their reputation. This illustrates Hollywood as the one focus point Hollywood has is their image, they need to be the best of the best and if their not the movie will not be successful.
Movies such as "Pirates of the Caribbean: At World's End" was very successful due to its high cost however this movie took a long time to create due to the crazy costume and sets however once the movie was released in cinema the views boomed!




Monday 7 January 2013

Skyfall James Bond $1bn MARK!


Skyfall crosses the $1bn mark at the worldwide box office

It’s only the 14th film to do so

James Bond’s latest big screen outing has earned itself a prestigious place amongst some of the highest-grossing films ever made.

Not content with simply setting records in the UK (where it became the highest grossing film ever with a current total of £100m), Skyfall has now made a total of $1bn at the worldwide box office.

Which isn’t bad for a film that looked like it might never happen, thanks to the MGM financial crisis.
In November 2012, Skyfall passed $500m at the worldwide box office, which now looks like mere coppers when compared with its current impressive haul.

The upshot of that massive monetary grab is that Skyfall now sits amongst esteemed company as one of just 14 films to pass the $1bn mark – others include Avengers AssembleAvatar, Harry Potter And The Deathly Hallows Part 2 and The Dark Knight Rises.

Bond, we’re raising a martini in your honour.

Seven Pounds Movie


Seven Pounds Poster
Seven Pounds (2008)
 123 min  -  Drama  -   16 January 2009 (UK)
7.5
Your rating:
  -/10 
Ratings: 7.5/10 from 140,210 users   Metascore: 36/100
Reviews: 544 user | 195 critic | 33 from Metacritic.com
An aerospace engineer with a fateful secret embarks on an extraordinary journey of redemption by forever changing the lives of seven strangers.

Director: 

Gabriele Muccino

Writer: 

Grant Nieporte



TRAILER


Reviews from random reviewers (mostly USA based)
http://community.nytimes.com/rate-review/movies.nytimes.com/movie/446848/Seven-Pounds/overview